/ CONVERSION AUDIT Free · 48h turnaround

Your site looks fine.
It just doesn't convert.

You've spent on web design. You've got traffic. The leads aren't coming. We'll send back a 5-minute Loom walkthrough plus a written scorecard against the 7 principles that actually move conversion - relevance, clarity, trust, friction, distraction, urgency, anxiety. No sales call attached.

Get my free audit How it works
7
conversion principles graded
48h
from submission to your inbox
$0
no card, no sales call, yours to keep
audit/sample-co.com.au v0.4
43/100
Composite score
Below the line.

Three principles in the red. Six fixes prioritised by ROI.

01 Relevance - does the headline match the ad? 22
02 Clarity - what is this, what now? 38
03 Trust - proof, names, faces 64
04 Friction - fields, steps, hesitation 31
05 Distraction - competing CTAs 55
06 Urgency - reason to act now 72
07 Anxiety - risk reversal, reassurance 48
Sample report Six fixes ranked by lift
/ 01 Why this works

Bigger redesigns
don't fix conversion.

A new theme won't lift form-fills. Most of the time the page is fine - the offer, the friction, and the order of information are the problem. The 7-principle audit isolates which one before you spend on a rebuild. Heuristic audits like this routinely lift conversion 20%+ in B2B SaaS - without changing a pixel of design.

/ 02 What we grade

Seven principles.
One scorecard.

Each principle is graded out of 100 with notes on the worst offender on your page and the single highest-ROI fix.

01 / RELEVANCE

Match the message.

Headline aligns with the ad or referrer. Wrong promise = bounce.

02 / CLARITY

Five-second test.

A first-time visitor knows what you do, who it's for, and what to do next.

03 / TRUST

Names, faces, proof.

Real testimonials, named clients, founder visible. Anonymity kills conversion.

04 / FRICTION

Cost of saying yes.

Form length, required fields, page jumps. We benchmark against your industry.

05 / DISTRACTION

One thing per page.

Competing CTAs cannibalise each other. Single-CTA pages convert ~28% better.

06 / URGENCY

Why act today.

A real reason to not put it off - capacity, deadline, scarcity that isn't fake.

07 / ANXIETY

Risk reversal.

Refund, cancel-anytime, no-card-needed. The brain's "what's the catch" filter.

/ 03 What lands in your inbox

Loom + scorecard.
Inside 48 hours.

5-minute Loom walkthrough

Two Squared records on your live site, narrating the worst three friction points and the single highest-ROI fix. You watch it whenever - no meeting required.

  • ↳Opens with the score and the verdict
  • ↳Walks the page in the order a visitor reads it
  • ↳Calls out the one fix that moves the needle most

Written scorecard PDF

A 4–6 page PDF that grades each of the 7 principles, references the worst example on your page, and lists six prioritised fixes by estimated lift. Yours to keep - give it to your designer, or hand it to us.

  • ↳Per-principle score and reasoning
  • ↳Six fixes ranked by lift × effort
  • ↳Quote for a fixed-price rebuild only if you want one
/ 04 Send your URL

Tell us your site.
We'll do the rest.

/ THE OFFER

Free 7-principle audit. Nothing to lose.

We need four things to make this useful: your name, where to send it, what to call you, and the URL of the page you want graded.

  • →Loom recorded on your live site (5 min)
  • →Six prioritised fixes ranked by lift
  • →No sales call attached. Yours to keep.

No card.
No catch.

We do five of these a week. If your site's a mess we'll say so. If it's already converting we'll tell you that too. Either way you walk away with a scorecard and a Loom you can send to whoever needs to see it.